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Marketing your business in 5 steps

A step-by-step guide for beginners

The power of Marketing

At its most basic, Marketing is the art of building brand awareness. Whether your business is B2C or B2B, sells products or services, is a small non-profit or a large multinational, we all share the same goal: to have a growing number of clients or customers who support our business in as many ways as possible. Indeed, successful marketing always supports sales and the bottom line. The days of "manual" outreach and activation can be a thing of the past: by leveraging all the digital marketing tools available to us, we can together generate high brand awareness, so clients come to you for your expertise and services. The significant time and energy saved can instead be focused on delivering the best possible product/service, investing in innovation, deepening relationships with clients and partners, to name a few. If growing a business is an up-hill journey, great marketing softens the slope.

Building brand awareness

Becoming a point of reference in your industry is not complex - it is the fulfilment of a clear strategy, broken down into measurable objectives, further divided into a series of focused and consistent tasks. This makes "a great brand" available to any and all companies, and somewhat levels the playing field as organic (not paid-for) efforts generate better long-term results than paid advertising and promotion. Small efforts always pay off, and a company can start at any point, whether they are just setting-up or already well established in their industry.

Marketing and Data Collection

Every single customer touchpoint, be it your website, social media channels, digital marketing efforts or published content on other media platforms provides an endless source of data collection. These numerous interactions give us valuable information on who your customers are, how they behave and interact with your brand, how satisfied they are and to what extent they would promote you to their friends and family. With this information, we can continue to creatively find new ways to delight and add value to your customers so that your brand adapts and grows over time, staying relevant to consumers by meeting their evolving needs.

If you are interested in growing your brand awareness, investing in efficient marketing tactics and improving your brand authority, or would like to learn more about the services I can offer, contact me here!

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