• Summary

    I am half-French / half-British and have always lived, studied and worked in international environments; I'm quick to adapt and learn and am passionately curious.
     
    My expertise lies in finding new ways to build brands and audiences in our ever-changing and innovative digital world by creating value-added B2B partnerships across brands.
     
    Each of my professional experiences have been an incredible opportunity for growth - I have been lucky to always love my work and am convinced that positive energy is infectious.

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  • Languages

    French

    Native

    English

    Native

    Spanish

    Fluent

    EMOJI

    Totally fluent
  • Professional experience

    Performance Consultants France

    May 2016 - Present
    Digital Business Development
    My interest in B2B partnerships led me to join Performance Consultants France, whose expertise lies in coaching, leadership development and change management for businesses. Together with French media company MyLittleParis, we launched an employee development app, "Bloom Project"​, in October 2016 which I commercialise to various B2B partners.

    Performance Consultants France & My Little Paris

    May 2016 - December 2016
    Bloom at Work Project Manager
    My professional experiences to date taught me on a very practical level that success at work (on a project, within a team or for oneself) is only possible with collaboration, open communication and space for creativity. When these factors are actively encouraged, challenges are transformed into opportunities. It is with this in mind that I joined the My Little Paris team to co-launch "Bloom at Work", our employee development app. As Project Manager I led :
    • user experience design & design brief
    • day-to-day development tasks
    • strategy meetings with senior management team
    • business plan
    • user testing
    • successful launch to market

    Hearst Magazines UK

    July 2014 - May 2016
    B2B Product Innovation Lead
    As part of the new European Digital Hub, the Hearst Innovation reports directly to the Board of Executives to facilitate rapid implementation of new product development efforts. Our team of three managed the Innovation budget to meet Hearst’s B2B targets for key brands, and presented back to Hearst Executive Committee on a bi-monthly basis. As Innovation Lead, I was responsible for new product developments, organising creativity workshops and strategy offsite days to assess and ensure feasibility. My role also focused on B2B partnerships, approach new partners for exclusive opportunities in digital product co-creation. Successful projects to date include:
    • Creation of Hearst University in partnership with Cambridge Education Group, specialising in Fashion Journalism and Digital Marketing courses, launch 2016
    • Exclusive content partnership with Pinterest UK to grow our brands and their audiences; deployment across all Hearst UK brands through workshops, training and editorial collaborations
    • Creation of luxury membership and loyalty programmes for Elle, Men's Health and Esquire magazine
    • Content & native advertising products for ASDA & SkyNews
    • Organisation of offsite "Strategy days" for each of our key brands, providing market research and a contextual analysis for attendees to together define our product development and growth strategy

    Hearst Magazines UK

    Jan - July 2014
    Product Development Executive.
    The Product Development team works to implement Hearst's digital strategy across its brands. With the current growth and transformation of the publishing industry, it is increasingly important to find new ways to interact with and retain customers. Worked exclusively on the launch of the new Good Housekeeping Institute and Cookery School, a physical venue in central London with a digital membership proposition:
    • Set up course booking system (with 3rd party: BookingBug UK)
    • Set up payment solution for POS and e-commerce with CardSave (WorldPay) & American Express
    • Project Management of Good Housekeeping Cookery School website launch, working with design, editorial and development

    Future Foundation

    Oct 2013 - Jan 2014
    Administrative Assistant.
    Dedicated to ensuring delivery of Insight projects for the BBC and The Financial Ombudsman Service. Work included organising workshops, events and editing content material. Future Foundation is the number one independent global consumer trends and insight firm working with smart, future focused, businesses; being able to see consumer trends analysis at work was an incredible opportunity. 
     

    Landor Associates Paris

    Sep 2013 - Oct 2013
    Project Leader, ESCP Europe MSc Research Project.
    Conducted a research project on the branding practices of major French corporations for branding agency Landor Associates Paris, weekly meetings and collaborative work with the company's staff and management.

    Spanish at Locations, Panama

    Sep 2012 - Dec 2012
    Administrative Manager
    Responsibilities included:
    • Covering for the manager to run the small hotel and school
    • Reception of students and managing suppliers
    • Class planning and timetable creation
    • Booking, check-in and check-out of hostel
    • Payment of staff and of bills

    Bodega Atamisque, Argentina

    May 2012 - Aug 2012
    Tourism Manager.
    Located near Mendoza, at a luxury winery and hotel. Responsibilities included:
    • Helping to develop a hospitality offering for the Atamisque complex which was set to open to the public for the first time
    • Co-ordinating all activity options with staff and bookings teams (restaurant, golf course, hotel, Bodega, horseback riding)
    • Development of a Frequent Customer loyalty system (card, voucher, bonus points, gifts etc)
    • Standardisation of entry process (ensuring better customer value and tracking)

    Hermès

    Sep 2011 - Apr 2012
    Press Relations Assistant.
    As an independent family business, Hermes continues to live by its French tradition of craftsmanship by creating and producing beautiful, useful and lasting objects. The PR team of the company headquarters in Paris also oversees all Marketing initiatives. Work included participating in:
    • the creation of seasonal international press kit. Selecting key pieces and identifying original ways to present the new concepts to the press.
    • organising the brand's "annual theme" event for 300 guests from the media industry across the globe
    • organising the launch of new products to present to the press through exclusive events and initiatives
    • setting interviews with designers and liaising with the press

    Environmental Energy Study Institute

    Mar 2010 - Jun 2010
    Development Intern. 
    EESI is a non-profit organization established by a bipartisan group of members of Congress to advance innovative sustainable policy solutions. Their Development Office is responsible for the fundraising and financing of the business; work included responding to calls for tender, proposals and maintaining strong relationships with existing donors.

    UCSB Recycling Committee

    Oct 2009 - Mar 2010
    Outreach Coordinator.
    Responsible for Marketing, outreach on campus, and organising of RecycleMania Annual Sustainable Fashion Show. Full time student job worth accredited credits.

    SWATCH group, LTD

    May 2009 - Aug 2009
    Sales Assistant

    King's College London Annual Fund

    Feb 2009 - Mar 2009
    Telephone fundraiser.
    Calling King's College Alumni to raise money for facility development projects such as new gym, cafeteria, and financing of schools plays, events, concerts, etc.

    Sephora

    Jul 2008 - Sep 2008
    Sales Assistant
  • Voluntary Work

    Apps for Good

    Idea Screening Expert

    Apps for Good is a non-profit organisation which teaches the fundamentals of the digital world to students aged 10 to 18, culminating in the annual Apps for Good Awards at the end of the academic year where the top 7 student teams have their apps launched commercially. This program helps young people develop skills in problem solving, creativity, communication and teamwork and empowers them to use technology as a platform for learning. As “Expert Volunteer”, I advise student groups throughout the process to guide their product development. Weekly 2-hour Skype meetings.

    Urban & Community Beekeeping

    Hearst bee-keeper
    Tending to two hives on the Hearst office rooftop twice weekly, bringing honeycomb frames to be strained and bottled at the London Bee Collective for cold extraction. Organiser of annual sales event, funds sent to charity Save The Children UK.

    DogeForSale.com

    Social Media Campaign
    Part-time voluntary work creating online presence and traction for the non profit dogecoin exchange site DogeForSale.com through the "help Doge find love" campaign on Tinder, tumblr, Twitter and Facebook. Doge For Sale is a peer-to-peer marketplace that allows crypto currencies to be bought with fiat currencies.

    Children Of The Gambia

    Project leader
    Led, organised and raised £10,000 for a 2 month charity project for 13 of my fellow classmates. Our work focused on rebuilding 3 schools in The Gambia and supporting the teachers during the renovation work. 

    ICCP Summer Camp

    Camp Instructor
    Annual summer kids camp near Aix-en-Provence, offering a five-day adventure for junior school pupils to give children a chance to make new friends and try out music, drama, crafts and games in English. Camp instructor for three summers running.
  • Skills

    PRESENTATION SKILLS

    Adobe Creative Suite CS6, Prezi, Keynote, Haiku Deck, PPT

    RESEARCH AND ANALYSIS

    Google Analytics, Facebook Analytics, NRS, Nielsen, MediaTel, Euromonitor, TGI, Mintel

    Marketing

    SEO, Branding, E-commerce, CRM, Events planning

    community building

    Pinterest, Twitter, Facebook, Sysomos Heartbeat

    Project Management

    Altassian JIRA, Confluence, Lean methodology, Slack, Trello

    Communication skills

    Conflict resolution, Negotiation, Cross-cultural communication
  • Education

    ESCP Europe

    Jan 2013 - July 2014
    MSc in Marketing and Creativity
    An 18-month programme taught in English at ESCP's London and Paris campuses. ESCP's groundbreaking curriculum integrates traditional lectures with creative industry seminars offering a professional internship, direct experience with start-up communities and a consultancy project for a corporate client. 
     
    MSc Thesis Title: "How to build trust in an e-commerce brand and the implications for the magazine publishing industry"

    Ecole Supérieure des Arts Modernes

    2011 - 2012
    Visual Communication and Graphic Design
    A full time evening and week-end course

    University of California, Santa Barbara

    2009 - 2010
    Biotechnology, Food and Agriculture
    Attended as an exchange student through King's College for one year as part of a scholarship program with the USCB Snowboarding team

    King's College London, U. of London

    2008 - 2011
    BA in Geography, speciality Palentology and Ecology

    United World College of the Atlantic

    2006 - 2008
    United World Colleges (or UWC) is an educational movement comprising 14 international schools and colleges. Students are selected from around the globe based on their merit and potential; at UWC, diversity extends to differences in socio economic background, culture, race and religion as well as nationality. Students graduate with a two year pre-university diploma, the International Baccalaureate (IB). 
  • Certifications

    Yoga Teacher Training

    200 hours - registered with Yoga Alliance, certified by YogaLondon Ltd

    Finance for Non-Financial Managers

    City University, London

    Cooking for Health

    College of Naturopathic Medicine

    First Aid for Work

    STA (Safety Training Association)

    NaRS Pool & Beach Lifeguarding

    STA (Safety Training Association)
  • More info

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