Having lived, studied and worked in international environments, I'm flexible, quick to adapt and keen to learn.
Born in France
To a French father and British/Swiss mother, I spent my childhood in Budapest, Hungary.
Educated in the UK
After attending boarding school , I returned to the UK for university in London and stayed for work.
Worked in 3 Continents
My first job was in Washington D.C, my recent role was in Nairobi, Kenya where I spent two exceptional years.
June 2022 - Present
Oversees all marketing initiatives. Responsibilities included:
Head of Corporate Brand & Marketing, Europe
June 2021 - June 2022: 1 year
Reporting to CMO
Setting up a new Marketing department to service each of our 6 markets (Denmark, Norway, Spain, Sweden and Germany + UK)
Head of Brand Marketing & Communications
Jan 2018 - December 2019: 2 years
Reporting to CEO
Creation of a Marketing department from scratch to meet our ambitious sales goals. Signed 3 new key accounts, exceeding our forecast by +50%. Personally hired and managed 9 people (6 direct reports), including talent development, retention, performance tracking, etc. Established a 3-part strategy across our 5 international offices with overarching goals and specific tasks:
1. Thought Leadership: become the point of reference for Behavioral Science in the Global South. Disseminate the findings from our research so that the Busara brand becomes synonymous with high quality Behavioral Science.
2. Industry Partnerships: seek value-adding partnerships with strategic clients across the continent. I believe growth rarely happens in isolation, and that by combining efforts with partners we would together grow the scope of the industry at large.
3. External Endorsement: leverage other platforms, clients and communities to speak of our benefits on our behalf – this generates more trust and is more reliable than us praising ourselves, while also improving our SEO.
May 2016 - Dec 2017: 1 year 7 months
Selected for 6-month "High potential" talent development program, with C-level mentorship and quarterly 360° Feedback sessions.
May 2011 - Apr 2012: 1 year
Communication with Media: Liason with journalists, interviews with designers, management of early "Influencer" relations
Launch events: Organisation of exclusive initiatives to present seasonal concepts, small dinner and events to 300-person "Annual Theme"
New Product Releases: Completion of seasonal international press kit, organisation of product demonstrations and fittings, management of press shoots
Instituto de Empresa
Jan - Dec 2020
This MBA program takes an integrative and innovative approach to business education by combining core business knowledge with customizable labs plus an elective period with 10 concentration areas in a full-time, one-year format.
FIRST PRIZE WINNER OF IE VENTURE DAY
MSc in Marketing and Creativity
An 18-month programme at ESCP's London and Paris campuses. ESCP's groundbreaking curriculum integrates traditional lectures with creative industry seminars offering a professional internship, direct experience with start-up communities and a consultancy project for a corporate client.
MSc Thesis Title: "How to build trust in an e-commerce brand and the implications for the magazine publishing industry"
United World Colleges (or UWC) is an educational movement comprising 14 international schools and colleges. Students are selected from around the globe based on their merit and potential; at UWC, diversity extends to differences in socio economic background, culture, race and religion as well as nationality.
Brands in Lockdown
How brands can make use of social isolation for their benefit
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It is impossible to have a sound marketing strategy without sound data.
Here are some tools or agencies I have worked with:
Apps for Good is a non-profit organisation which teaches the fundamentals of the digital world to students aged 10 to 18, culminating in the annual Apps for Good Awards at the end of the academic year where the top 7 student teams have their apps launched commercially. As “Expert Volunteer”, I advise student groups throughout the process to guide their product development. Weekly 2-hour Skype meetings.
Annual trends analysis
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