Head of Communications & Marketing
Jan 2018 - December 2019: 2 years
Creation of a Communications department from scratch to disseminate the findings from our research to policy-makers, donors, private companies and non-profit organisations. Grew audience from 100 core but dormant contacts, to an active community of 2,000+ professionals and 1,000+ academics. Achievements include:
Hiring and management, 6 people: talent development, retention, performance tracking, etc
Creation of a Design team, 3 people: Creative Lead to own the choice of medium (infographic, animated video, illustration, etc)
Launch of Education initiatives, "Behavioral Science in the field", in partnership with MIT and an Executive Education course "Behavioral Skills for Public Policy Leadership" with Strathmore University.
Rebrand of the Busara brand, across all international offices and platforms, to align with our global expansion strategy (released September 2019).
Creation of a monthly e-mail newsletter "The Behavioral Lens", sent to existing and potential clients, sign-ups via our social channels
Jan 2017 - Dec 2017: 1 year
Freelance digital marketing consultant for Performance Consultants France, built an e-learning course "Feed Me Feedback" from scratch on the 360 Learning LMS platform for their clients. The course is split into 3 learning modules + 1 practical, case study module to cement learning. Tasks included:
May 2016 - Dec 2016: 7 months
May 2012 - Dec 2012: 7 months
Sep 2011 - Apr 2012: 8 months
Mar 2010 - Sep 2010: 6 months
Apps for Good is a non-profit organisation which teaches the fundamentals of the digital world to students aged 10 to 18, culminating in the annual Apps for Good Awards at the end of the academic year where the top 7 student teams have their apps launched commercially. As “Expert Volunteer”, I advise student groups throughout the process to guide their product development. Weekly 2-hour Skype meetings.
Annual summer kids camp near Aix-en-Provence, offering a five-day adventure for junior school pupils to experience music, drama, sports, crafts and games in English. Camp instructor for three summers running.
SEO, Branding, E-commerce, CRM, Events planning
Performance tracking, talent development and retention
Tools including Google Analytics, Nielsen, TGI, Mintel, Work with scientists to obatin tailored behavioral data
Script and speech writing, tools including Adobe Creative Suite CS6, Prezi, Keynote
MSc in Marketing and Creativity
An 18-month programme at ESCP's London and Paris campuses. ESCP's groundbreaking curriculum integrates traditional lectures with creative industry seminars offering a professional internship, direct experience with start-up communities and a consultancy project for a corporate client.
MSc Thesis Title: "How to build trust in an e-commerce brand and the implications for the magazine publishing industry"
United World Colleges (or UWC) is an educational movement comprising 14 international schools and colleges. Students are selected from around the globe based on their merit and potential; at UWC, diversity extends to differences in socio economic background, culture, race and religion as well as nationality.