10+ years' experience across the industries of Online Learning, Media & Research, I design digital transformation strategies that always benefit the bottom line.
With creativity, problem-solving and collaboration, together we can anticipate the needs of a constantly changing market and add value to clients and customers.
Digital Marketing | Communications & PR | Branding | Product Management
My Background
Having lived, studied and worked in international environments, I'm flexible, quick to adapt and keen to learn.
Born in France
To a French father and British/Swiss mother, I spent my childhood in Budapest, Hungary.
Educated in the UK
After attending boarding school , I returned to the UK for university in London and stayed for work.
Worked in 3 Continents
My first job was in Washington D.C, my recent role was in Nairobi, Kenya where I spent two exceptional years.
Languages
French
Native
English
Native
Fluent
June 2022 - Present
Oversees all marketing initiatives. Responsibilities included:
June 2021 - June 2022: 1 year
Reporting to CMO
Setting up a new Marketing department to service each of our 6 markets (Denmark, Norway, Spain, Sweden and Germany + UK)
Head of Marketing & Communications
Jan 2018 - December 2019: 2 years
Reporting to CEO
Creation of a Marketing department from scratch to meet our ambitious sales goals. Signed 3 new key accounts, exceeding our forecast by +50%. Personally hired and managed 9 people (6 direct reports), including talent development, retention, performance tracking, etc. Established a 3-part strategy across our 5 international offices with overarching goals and specific tasks:
Content marketing & social media community building. Grew audience +40% into an active community of professionals and academics.
Creation of LinkedIn account and management of Twitter, audience growth 20%
Creation of a blog with bi-monthly posts for our non-academic findings, guest editorials from clients or partners and sub-brand "Off The Record" to share specific research findings
Creation of a monthly e-mail newsletter "The Behavioral Lens", sent to existing and potential clients, sign-ups via our social channels
Product development of an online database presenting 5 years of our research with optimized search functionality. 300 Leads generated, 14% conversion rate
Rebrand of the Busara brand, across all international offices and platforms, to align with our global expansion strategy (released September 2019)
Event management to establish thought leadership, grow brand equity and increase opportunities for collaboration
Securing speaking positions for senior staff at global conferences such as Women in Data Science, Social and Behavior Change Communication (SBCC) Summit, etc.
Annual (one-off) "Busara at 5", presenting 5 years of our work, inviting all clients and partners to date, 300 guests attended event in Nairobi
Launch of online and blended Education initiatives
"Behavioral Science in the field", in partnership with MIT
"Behavioral Skills for Public Policy Leadership", partnership with Strathmore University.
May 2016 - Dec 2017: 1 year 7 months
Selected for 6-month "High potential" talent development program, with C-level mentorship and quarterly 360° Feedback sessions.
May 2011 - Apr 2012: 1 year
Communication with Media: Liason with journalists, interviews with designers, management of early "Influencer" relations
Launch events: Organisation of exclusive initiatives to present seasonal concepts, small dinner and events to 300-person "Annual Theme"
New Product Releases: Completion of seasonal international press kit, organisation of product demonstrations and fittings, management of press shoots
Education
Instituto de Empresa
Jan - Dec 2020
International MBA
This MBA program takes an integrative and innovative approach to business education by combining core business knowledge with customizable labs plus an elective period with 10 concentration areas in a full-time, one-year format.
FIRST PRIZE WINNER OF IE VENTURE DAY
MSc in Marketing and Creativity
An 18-month programme at ESCP's London and Paris campuses. ESCP's groundbreaking curriculum integrates traditional lectures with creative industry seminars offering a professional internship, direct experience with start-up communities and a consultancy project for a corporate client.
MSc Thesis Title: "How to build trust in an e-commerce brand and the implications for the magazine publishing industry"
International Baccalaureate
United World Colleges (or UWC) is an educational movement comprising 14 international schools and colleges. Students are selected from around the globe based on their merit and potential; at UWC, diversity extends to differences in socio economic background, culture, race and religion as well as nationality.
Brands in Lockdown
How brands can make use of social isolation for their benefit
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Research
It is impossible to have a sound marketing strategy without sound data.
Here are some tools or agencies I have worked with:
Skills
MARKETING
SEO, Branding, E-commerce, CRM, Events planning
MANAGEMENT
Hiring, performance tracking, talent development and retention
Tools including Google Analytics, Nielsen, TGI, Mintel, Work with scientists to obatin tailored behavioral data
TRAINING
Script and speech writing, tools including Adobe Creative Suite CS6, Prezi, Keynote, graphic design
INTERPERSONAL
Voluntary Work
Apps for Good is a non-profit organisation which teaches the fundamentals of the digital world to students aged 10 to 18, culminating in the annual Apps for Good Awards at the end of the academic year where the top 7 student teams have their apps launched commercially. As “Expert Volunteer”, I advise student groups throughout the process to guide their product development. Weekly 2-hour Skype meetings.
Let's chat
I love to discuss all things brand-marketing-communications related.
Annual trends analysis
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