• Summary

    I am half-French / half-British and have always lived, studied and worked in international environments; I'm am passionately curious and quick to adapt to new situations. Each of my professional experiences have been an incredible opportunity for growth; I have been lucky to always love my work and am convinced that positive energy is infectious!

  • Languages

    French

    Native

    English

    Native

    Spanish

    Intermediate

    Emoji 🙌📯🥳

    Fluent

  • Professional experience

    Head of Communications & Marketing

    Jan 2018 - Present

    Creation of a Communications department from scratch to disseminate the findings from our research to policy-makers, donors, private companies and non-profit organisations. Achievements to date include:

    • Creation of a Design team within the Communications department (3 people): to provide compelling visual materials such as infographics, animated videos, custom reports, microsites and illustrations
    • Creation of a monthly newsletter "The Behavioral Lens", sent to existing and potential clients, sign-ups via our social channels
    • Creation of a Medium blog, and a sub-brand for non-academic research blogs, "Off The Record"
    • Launch of an Executive Education course: "Behavioral Skills for Public Policy Leadership", 5-day course co-hosted with Strathmore University, Nairobi
    • Launch of "Busara at 5": presenting 5 years of our work though a microsite (launch September 2019) and an event in Nairobi (300 people attended on July 4th, 2019)
    • Establishing strong presence through events: securing speaking positions for senior staff at global conferences such as Women in Data Science, Social and Behavior Change Communication (SBCC) Summit, etc.
    • Creation and management of our social media platforms, specifically LinkedIn & Twitter (2 people)
    • Rebrand of the Busara brand, to align with our global expansion strategy. (Release date September 2019)

    "Feed Me Feedback" Product Manager

    Jan 2017 - Dec 2017: 1 year

    Freelance digital marketing consultant for Performance Consultants France, built an e-learning course "Feed Me Feedback" from scratch on the 360 Learning LMS platform for their clients. The course is split into 3 learning modules + 1 practical, case study module to cement learning. Tasks included:

    • Content audit & course design 
    • Assessment design
    • Creation of interactive content (via genial.ly)
    • Hiring freelance support (video editor, developer & illustrator)
    • Uploading content to platform, bug testing
    • User testing & feedback
    • Successful launch to market

    "Bloom at Work" Project Manager

    May 2016 - Dec 2016: 7 months

    Freelance digital marketing consultant for Performance Consultants France, lead the creation of "Bloom at Work", an employee development app that sends pulse surveys to employees over time to track well-being, co-created with My Little Paris . As Project Manager I led:
    • User Experience Design 
    • Graphic Design, liaising with designers
    • Strategy meetings with senior management team
    • Business plan
    • User testing
    • Day-to-day development tasks (agile methodology)
    • Successful launch to market & client onboarding

    Product Innovation Lead

    Jan 2014 - May 2016 ≈ 2.5 years
    Lead the (new) Hearst Innovation Team, reporting directly to the Board of Executives to facilitate rapid implementation of product development efforts. As Innovation Lead, I was tasked with creating and testing new products following agile methodology, organising creativity workshops, and assessing and ensuring feasibility. With a specific focus on B2B partnerships, I approached new partners for exclusive opportunities in digital product co-creation. Successful projects to date include:
    • Creation of Hearst University in partnership with Cambridge Education Group, specialising in Fashion Journalism and Digital Marketing courses. Launch in 2016 of the "MA Art & Design" & development of the Hearst scholarship fund for students.
    • Exclusive content partnership with Pinterest UK to grow our brands and their audiences; deployment across all Hearst UK brands over 10 months through workshops, training and editorial collaborations
    • Creation of luxury membership and loyalty programmes for Elle, Men's Health and Esquire magazine
    • Content & native advertising products for ASDA & SkyNews
    • Organisation of offsite "Strategy days" for each of our key brands, providing market research and a contextual analysis for attendees to together define our product development and growth strategy.

    Tourism Manager

    May 2012 - Dec 2012: 7 months

    Located near Mendoza, at a luxury winery and hotel. Responsibilities included:
    • Developing an end-to-end hospitality offering for the Atamisque complex which opened to the public in December 2012.
    • Development of a Frequent Customer loyalty system (card, voucher, bonus points, gifts etc)
    • Standardisation of entry process (ensuring better customer value and tracking)
    • Set up of a booking platform and training of staff
    • Co-ordination & management of all activity options (restaurant, golf course, hotel, Bodega visit, horseback riding)

    Press Relations Assistant

    Sep 2011 - Apr 2012: 8 months

    The Hermès Press Relations team oversees all Marketing initiatives. Work included:
    • Collating the seasonal international press kit & presenting new seasonal concepts to the press.
    • Organising the brand's "annual theme" event for 300 guests from the media industry across the globe
    • Organising the launch of new products to present to the press through exclusive events and initiatives
    • Setting interviews with designers and liaising with the press

    Development & Research Intern

    Mar 2010 - Sep 2010: 6 months

    EESI is a non-profit organization established by a bipartisan group of members of Congress to advance innovative sustainable policy solutions. Their Development Office is responsible for the fundraising and financing of EESI; work included: responding to calls for tender, drafting proposals, creating marketing materials, managing the website and social media platforms, and maintaining strong relationships with existing donors.
  • PUBLISHED WORK

    Some examples of my recent work

    Leading Busara's new brand identity

    A narrative of the Busara rebrand process

  • Voluntary Work

    Apps for Good

    Idea Screening Expert

    Apps for Good is a non-profit organisation which teaches the fundamentals of the digital world to students aged 10 to 18, culminating in the annual Apps for Good Awards at the end of the academic year where the top 7 student teams have their apps launched commercially. As “Expert Volunteer”, I advise student groups throughout the process to guide their product development. Weekly 2-hour Skype meetings.

    Children Of The Gambia

    Project leader
    Led, organised and raised £10,000 for a 2 month charity project for 13 of my fellow classmates. Our work focused on rebuilding 3 schools in The Gambia and supporting the teachers during the renovation work. 

    ICCP Summer Camp

    Camp Instructor

    Annual summer kids camp near Aix-en-Provence, offering a five-day adventure for junior school pupils to experience music, drama, sports, crafts and games in English. Camp instructor for three summers running.

  • Skills

    MARKETING

    SEO, Branding, E-commerce, CRM, Events planning

    PROJECT MANAGEMENT

    Altassian JIRA, Confluence, Lean methodology, Slack, Trello

    RESEARCH AND ANALYSIS

    Google Analytics, Facebook analytics, Nielsen, TGI, Mintel

    COMMUNITY BUILDING

    Pinterest, Twitter, Instagram, Facebook, Hootsuite, Sysomos Heartbeat

    PRESENTATION

    Adobe Creative Suite CS6, Prezi, Keynote, Haiku Deck, PPT

    INTERPERSONAL

    Conflict resolution, Negotiation, Cross-cultural communication
  • Education

    ESCP Europe

    Jan 2013 - July 2014

    MSc in Marketing and Creativity

    An 18-month programme at ESCP's London and Paris campuses. ESCP's groundbreaking curriculum integrates traditional lectures with creative industry seminars offering a professional internship, direct experience with start-up communities and a consultancy project for a corporate client.

     

    MSc Thesis Title: "How to build trust in an e-commerce brand and the implications for the magazine publishing industry"

    Ecole Supérieure des Arts Modernes

    2011 - 2012
    Visual Communication and Graphic Design
    A full time evening and week-end course

    University of California, Santa Barbara

    2009 - 2010
    Biotechnology, Food and Agriculture
    Attended as an exchange student through King's College for one year as part of a scholarship program with the USCB Snowboarding team

    King's College London, U. of London

    2008 - 2011
    BA in Geography, speciality Palentology and Ecology

    United World College of the Atlantic

    2006 - 2008
    United World Colleges (or UWC) is an educational movement comprising 14 international schools and colleges. Students are selected from around the globe based on their merit and potential; at UWC, diversity extends to differences in socio economic background, culture, race and religion as well as nationality. Students graduate with a two year pre-university diploma, the International Baccalaureate (IB). 
  • Certifications

    Yoga Teacher Training

    200 hours - registered with Yoga Alliance, certified by YogaLondon Ltd

    Finance for Non-Financial Managers

    City University, London

    Cooking for Health

    College of Naturopathic Medicine

    NaRS Pool & Beach Lifeguarding

    STA (Safety Training Association)
  • More info

    PDF CV
    Email
    LinkedIn
  • Social Feed

    Discover some of my latest posts!