Reporting to CEO

Creation of a Marketing department from scratch to meet our ambitious sales goals. Signed 3 new key accounts, exceeding our forecast by +50%. Personally hired and managed 9 people (6 direct reports), including talent development, retention, performance tracking, etc. Established a 3-part strategy across our 5 international offices with overarching goals and specific tasks:

1. Thought Leadership: become the point of reference for Behavioral Science in the Global South. Disseminate the findings from our research so that the Busara brand becomes synonymous with high quality Behavioral Science.

   • Content marketing & social media community building. Grew audience +40% into an active community of professionals and academics.

     • Creation of LinkedIn account and management of Twitter, audience growth 20%

     • Creation of a blog with bi-monthly posts for our non-academic findings, guest editorials from clients or partners and sub-brand "Off The Record" to share specific research findings

     • Creation of a monthly e-mail newsletter "The Behavioral Lens", sent to existing and potential clients, sign-ups via our social channels

   • Product development of an online database presenting 5 years of our research with optimized search functionality. 300 Leads generated, 14% conversion rate

   • Rebrand of the Busara brand, across all international offices and platforms, to align with our global expansion strategy (released September 2019)

   • Event management to establish thought leadership, grow brand equity and increase opportunities for collaboration

     • Securing speaking positions for senior staff at global conferences such as Women in Data Science, Social and Behavior Change Communication (SBCC) Summit, etc.

     • Annual (one-off) "Busara at 5", presenting 5 years of our work, inviting all clients and partners to date, 300 guests attended event in Nairobi

2. Industry Partnerships: seek value-adding partnerships with strategic clients across the continent. I believe growth rarely happens in isolation, and that by combining efforts with partners we would together grow the scope of the industry at large.
   • Monthly "Think Tanks" of 60-80 academics, students, professionals to discuss current issues (e.g. "Machine Learning of the Future)

   • Launch of online and blended Education initiatives

     • "Behavioral Science in the field", in partnership with MIT

     • "Behavioral Skills for Public Policy Leadership", partnership with Strathmore University.

3. External Endorsement: leverage other platforms, clients and communities to speak of our benefits on our behalf – this generates more trust and is more reliable than us praising ourselves, while also improving our SEO.
   • International & Local Press Relations, working with a global PR agency to target large donors, other non-profits and new clients
   • Quarterly "Press breakfast", activating local press with updates from our research findings, subsequently published in leading papers

1. "Bloom at Work" (mobile application) : Led the strategy, build, launch and implementation. Personally signed the first 5 accounts pre-launch, allowing us to be profitable within 2 months. Current user base of 20,000 employees across various prestigious companies. Responsibilities included:
   • Strategic planning & product road maps
   • Management of an expansive team of 12 developers and freelancers, 10 people remote.
   • User testing & data analysis
   • Go-to-market strategy including social media and SEO
   • Sales and CRM
   • Successful launch to market & client onboarding
2. "Feed Me Feedback"(e-learning course):  Creation & deployment of a certifying e-learning course designed for Senior Managers. 12,000 people have completed the course to date, 1,000 average monthly sign-ups ≈ 250,000€ monthly revenue for client. Responsibilities included: 
   • Competitive analysis and selection of the learning software (360 Learning)
   • Management and centralisation of a team of 6 freelancers (illustrators, designers, educational designers and content creators)
   • Content audit & course design 
   • User testing & feedback
   • Successful launch to market & client onboarding

International MBA

This MBA program takes an integrative and innovative approach to business education by combining core business knowledge with customizable labs plus an elective period with 10 concentration areas in a full-time, one-year format.

FIRST PRIZE WINNER OF IE VENTURE DAY

MSc in Marketing and Creativity

An 18-month programme at ESCP's London and Paris campuses. ESCP's groundbreaking curriculum integrates traditional lectures with creative industry seminars offering a professional internship, direct experience with start-up communities and a consultancy project for a corporate client.

MSc Thesis Title: "How to build trust in an e-commerce brand and the implications for the magazine publishing industry"

International Baccalaureate

United World Colleges (or UWC) is an educational movement comprising 14 international schools and colleges. Students are selected from around the globe based on their merit and potential; at UWC, diversity extends to differences in socio economic background, culture, race and religion as well as nationality.

Apps for Good is a non-profit organisation which teaches the fundamentals of the digital world to students aged 10 to 18, culminating in the annual Apps for Good Awards at the end of the academic year where the top 7 student teams have their apps launched commercially. As “Expert Volunteer”, I advise student groups throughout the process to guide their product development. Weekly 2-hour Skype meetings.