Brands in Lockdown
How brands can make use of social isolation for their benefit
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Head of Marketing & Communications
Jan 2018 - December 2019: 2 years
Reporting to CEO
Creation of a Marketing department from scratch to meet our ambitious sales goals and reach more clients including policy-makers, donors, private companies and non-profit organisations. Established a 3-part strategy across our 5 international offices with overarching goals and specific tasks:
Rebrand of the Busara brand, across all international offices and platforms, to align with our global expansion strategy (released September 2019)
Product development of an online database presenting 5 years of our research with optimized search functionality
Content marketing & social media community building
Creation of a monthly e-mail newsletter "The Behavioral Lens", sent to existing and potential clients, sign-ups via our social channels
Event management to establish thought leadership, grow brand equity and increase opportunities for collaboration
Securing speaking positions for senior staff at global conferences such as Women in Data Science, Social and Behavior Change Communication (SBCC) Summit, etc.
Annual (one-off) "Busara at 5", presenting 5 years of our work, inviting all clients and partners to date, 300 guests attended event in Nairobi
Launch of online and blended Education initiatives
"Behavioral Science in the field", in partnership with MIT
"Behavioral Skills for Public Policy Leadership", partnership with Strathmore University.
Hiring and management, 9 people : (6 direct reports) talent development, retention, performance tracking, etc
Creation of a Design team, 3 people: Creative Lead to grow the team and diversify skill sets (infographic, animated video, illustration, etc)
May 2016 - Dec 2017: 1 year 7 months
Final participant in a 6-month "High potential" talent development scheme, with C-level weekly mentorship and quarterly 360° Feedback sessions.
May 2011 - Apr 2012: 1 year
It is impossible to have a sound marketing strategy without sound data.
Here are some tools or agencies I have worked with:
After an Art specialization in high school and an Art Foundation course at Central Saint Martins, I later completed a one-year intensive evening course in "Visual Communication & Graphic Design" at ESAM Paris, and graduated top of my class. Today, I use my creative skills for fun, as I am lucky to work with incredible graphic designers who do the heavy lifting.
Currently enrolled in a full-time MBA until December 2020
Instituto de Empresa
Jan - Dec 2020 (Graduation December 2020)
This MBA program takes an integrative and innovative approach to business education by combining core business knowledge with customizable labs plus an elective period with 10 concentration areas in a full-time, one-year format.
MSc in Marketing and Creativity
An 18-month programme at ESCP's London and Paris campuses. ESCP's groundbreaking curriculum integrates traditional lectures with creative industry seminars offering a professional internship, direct experience with start-up communities and a consultancy project for a corporate client.
MSc Thesis Title: "How to build trust in an e-commerce brand and the implications for the magazine publishing industry"
United World Colleges (or UWC) is an educational movement comprising 14 international schools and colleges. Students are selected from around the globe based on their merit and potential; at UWC, diversity extends to differences in socio economic background, culture, race and religion as well as nationality.
Apps for Good is a non-profit organisation which teaches the fundamentals of the digital world to students aged 10 to 18, culminating in the annual Apps for Good Awards at the end of the academic year where the top 7 student teams have their apps launched commercially. As “Expert Volunteer”, I advise student groups throughout the process to guide their product development. Weekly 2-hour Skype meetings.
Annual trends analysis
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